The strongest partner in the North Atlantic seafood trade
The Sirena Group specialises in the global sales and marketing of North Atlantic frozen-at-sea products. We take pride in the strength of our relationships, having cultivated some of the longest-standing strategic partnerships – and friendships – with frozen-at-sea fishing vessels and processing plants all over the North Atlantic. We've done this by taking a straightforward, long-term approach to all of our activities and relationships. Our partners are some of the biggest players in the industry, and it's no secret why: our long-haul commitment and seafood trading expertise.
To our suppliers, we offer long-term marketing agreements and exclusivity that guarantees exposure and the swift movement of product. To our customers, we are able to offer large volumes and consistent, on-time deliveries.
We're able to achieve all of this with our deep global seafood trading expertise, based on more than 30 years' experience developing and opening fishing markets around the world.
Sirena wants to be the strongest supplier of frozen seafood by delivering fish and seafood directly to or in co-operation with selected partners.
It is our ambition to always secure high quality products and on-time delivery from the sea to our customers all over the world.
Founded by seafood entrepreneurs
Sirena was founded in 1985 by the current owners, Peter Buhl and Steen Riber. Peter and Steen had years of experience in the seafood industry before they ventured into global seafood trading. Their understanding of the needs of fishermen and producers as well as retailers and consumers has helped them cultivate their strategic long-term relationships and build their business into the global leader it is today.
Proud to call our partners
Labrador Fishermen`s Union Shrimp Company Limited
Sirena and Labrador Fishermen´s Union Shrimp Company Limited have been in cooperation and partnership for almost two decades.
The partnership includes products from in- and offshore quotas, and from plants, trawlers, and gillnet vessels.
The Northern Eagle - is a modern off-shore Shrimp harvesting and production trawler. The vessel has a capacity of 500 tons finished products and fishes in Labrador waters catching high-quality North Atlantic Coldwater shrimp. Sirena has an exclusive marketing agreement with M.V. Osprey and is marketing all of their products worldwide.
P/F Delta Seafood
Sirena have an exclusive marketing agreement with P/F Delta Seafood, Faroe Islands. Delta Seafood is a leading fish processing group consisting of three plants, each of them with their own supplies from connected fishing vessels. Sirena is marketing all of their frozen products worldwide.
Mersey Seafood is a Nova Scotia based fishing company with a group of modern freezer trawlers harvesting and producing high-quality North Atlantic Coldwater shrimp. Sirena is proudly marketing Mersey Seafoods products.
Maris Seafoods are a UK seafood marketing company with offices around England that procure globally from a range of accredited producers and distribute all forms of longline, trawled and FAS whitefish nationwide to an exciting and diverse customer base ranging from processors, retailers, wholesalers, food service specialists and the Fish frying industry.
Whitecap International Seafood Exporters
Whitecap International Seafood Exporters is a fast growing seafood marketing company that markets for the finest seafood producers in the world. We represent a.o. the following brands: Luxury, Acadian, Port Royal, and La Mariniere. The main products are coldwater shrimp, snow crab, lobsters and scallops.
From the ocean to -21°C in 2 minutes:
Our quality control checkpoints
From the sea
Our fishing and production processes take place on highly modern trawlers and vessels. Immediately after the catch, the seafood is processed, packed and frozen to -21°C. It is then stored on board the fishing vessels until discharge.
At the plant
In all our plants, we have implemented a Quality Control programme with specific microbiology and cleaning tests, performed by the in-house QC staff. The QC programme includes supervising the thawing of fish, checking the quality of the raw material, and supervising production and loading. We only work with plants that are EU and HACCP approved and certified by one or more of the following: MSC, BRC and IFS.
All seafood products are also tested by our local QC staff in an external laboratory, both before and after processing. This ensures that our own quality and microbiology standards are strictly adhered to.
Service and delivery
When the tests are completed and results have been approved by the laboratory, the products are ready to be shipped. Our in-house logistics team takes over and ensures that all the required documents are issued for the customer. Transports are followed closely by our logistics team until they arrive safely at their destination.
Nothern EagleThe F/Tr Northern Eagle is another one of our Arctic Shrimp Trawler. Length: 66,4 m and gross tonnage: 2134. The Northern Eagle has a freezing-hold capacity of 520 tons.
Belle Isle BankerThe M/Tr Belle Isle Banker is 33,50 meters long and has a gross tonnage of 486. Its freezing-hold capacity is 150 tons.
Nain BankerThe M/Tr Nain Banker is 33,50 meters long and has a gross tonnage of 486. Its freezing-hold capacity is 150 tons.
Production facilities all over the world
Sirena has factories and cold stores centrally located close to a number of ports all around the world. As soon as the landings arrive, they are brought directly to the cold store or to the factory for further processing (primarily filleting) or repackaging if needed.
To cater for our large volume of exports to world markets, we have established a close partnership with several factories in China, where the all-important processing of our raw materials takes place.