Why Sirena
WHY SIRENA
Trusted for more than 40 years, we connect oceans to markets with expertise, integrity, and strong partnerships. Our commitment is simple: deliver premium seafood and lasting value for suppliers and customers worldwide.
Our legacy is our future.
In 1985, two visionaries, Peter Buhl and Steen Riber, recognized an opportunity to enhance the seafood industry. With extensive experience in the food sector and global sales and marketing, their mission was clear: deliver exceptional results for partners and provide high-quality seafood to consumers worldwide. Today, Sirena stands as a bridge between vessels and consumers, evolving into one of the leading suppliers of global fishery products, both frozen at sea and on land.
Now in its second generation, Sirena Group continues this legacy, blending tradition with innovation. As we look to the future, we are committed to modernizing and future-proofing our operations. While our roots remain deeply anchored in the ocean, our vision is unchanged: to consistently deliver exceptional seafood.
Let the results speak for themselves
With four decades in the industry, we have built long-lasting relationships with global suppliers and customers, many of which have been with us since our founding in 1985. Our track record showcases proven results for customers and suppliers alike. At Sirena Group, quality isn’t just a promise—it’s our foundation. We aim for nothing less than excellence in every product we deliver. Why look elsewhere?
King Frederik IX Award for Excellence in Export
Our Companies
Sirena Group comprises of three industry-leading companies within the seafood sector. Through collaborative efforts, we enhance customer service with comprehensive market knowledge spanning the globe—embodying the true essence of partnership.
Sirena
Maris Seafoods
Whitecap International Seafood Exporters
Sirena
We specialize in sourcing, processing, and distributing high-quality seafood from the North Atlantic. Our commitment to quality ensures that our products not only meet but exceed industry standards. We leverage cutting-edge technology and deep-sea expertise to maintain the freshness and flavor of our seafood, making us a trusted partner for consumers and businesses alike.
Maris Seafoods
A seafood marketing company with offices across England, Maris procures globally from a range of accredited producers. They distribute various forms of seafood products ranging from wild-caught to farmed, nationwide, catering to processors, retailers, wholesalers, and food service specialists.
Whitecap International Seafood Exporters
As a leading seafood marketing company, Whitecap represents the finest seafood producers in the world. Their products, available globally, are particularly prominent in the US market, where they are sold through major retail chains and food service companies.
Wild Ocean Division
Our Wild Ocean Range, features premium wild-caught seafood, harvested from the pristine waters of the world oceans. Each product is crafted to deliver the authentic flavors of the ocean, ensuring a natural and delicious seafood experience.
Aqua Harvest Division
Our Aqua Harvest Collection, focuses on premium aquaculture seafood, cultivated in carefully managed environments. These products reflect our commitment to responsible farming practices, offering delicious options that positively contribute to the health of our oceans.
Our Market Knowledge is as Deep as the Ocean
We possess a deep understanding of all markets, helping us guide our suppliers to produce quality products in the right sizes and packaging to secure the best prices. Our reach extends to major fish distribution centers worldwide, maintaining stringent quality control throughout the logistics chain. Our dedicated sales team and in-house shipping department coordinate efficient, fresh distribution, while our fishing partners provide daily quality reports. Upon landing, our onshore team conducts a final product inspection to ensure our offerings consistently meet the agreed specifications.
Quality at the Core
At Sirena Group, quality isn’t just a promise—it’s our foundation. Our team of Quality Control specialists are dedicated to ensuring excellence at every turn. Through interactions with fishing vessels and on-board inspections, along with independent on-shore evaluations, we ensure the pristine quality of our catch before it reaches our production plants.
Our commitment extends to strict adherence to EU and HACCP standards—not merely compliance, but a promise to uphold global benchmarks for safety and quality. Rigorous checks from thawing to loading guarantee that every seafood product leaving our facilities meets the highest standards.
For our farmed fish and shellfish, we go above and beyond. Extensive microbiological tests at external labs ensure these products meet our exacting standards for safety and purity. At Sirena Group, quality is more than a promise—it’s the foundation of the exceptional experience we deliver with every product.